The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self,”  and Rotary strives to achieve this ideal through activities in five primary areas. These are often referred to as the Five Avenues of Service.
 
Club Service
Club Service promotes the development of acquaintance among members as an opportunity for service. It involves the activities necessary to make the Club function successfully and achieve its goals.
 
Vocational Service
Each Rotarian has an opportunity to represent the dignity and utility of one’s vocation to serve society. Rotarians promote and foster high ethical standards in business and professions, and recognize the worthiness of all useful occupations.
 
Community Service
Rotarians undertake to improve the quality of life in their community.  Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance. Rotarians strive to promote the ideal of service in their personal, business, and community lives.
 
International Service
Through a worldwide fellowship of business and professional persons united in the ideal of service, Rotarians strive to advance international understanding, goodwill, and peace.  International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.
 
Youth Service
Youth Service recognizes the importance of empowering youth and young professionals through leadership development programs such as Rotaract, Interact, Rotary Youth Leadership Awards and the Rotary Youth Exchange.